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Step inside one of Florence’s most enchanting landmarks — a historic apothecary where centuries of botanical wisdom, sacred rituals, and artistic splendor come together in a truly immersive experience. From ancient frescoes to original monastic laboratories, this guided tour reveals the hidden soul of the world-renowned Officina Profumo-Farmaceutica di Santa Maria Novella.
• Discover a Hidden Jewel of Florence
Step inside one of the oldest pharmacies in the world, the Officina Profumo-Farmaceutica di Santa Maria Novella, founded by Dominican friars in 1221.
• A Journey Through Scents and Science
Explore ancient laboratories, historic herbal preparations, and the evolution of cosmetics and perfumes from medieval times to today.
• Artistic and Architectural Splendor
Admire stunning frescoed ceilings, antique apothecary jars, and elegant baroque and renaissance interiors in a space that feels more like a museum than a shop.
• The Sacred Origins
Visit the original chapel where the friars began their medicinal work, blending botanical knowledge with spirituality.
• Entrance Hall & Historic Sales Room – A breathtaking introduction with carved wooden counters, marble floors, and an atmosphere frozen in time.
• Sala Verde – Once the herbalist’s lab, now showcasing ancient pharmaceutical instruments and recipes.
• Sala delle Acque Profumate – Dedicated to scented waters, including the iconic Acqua di Santa Maria Novella, created for Catherine de’ Medici.
• Ancient Chapel – A spiritual and historic heart of the pharmacy, decorated with frescoes and devotional art.
• The Sacristy and the Library – Richly adorned rooms preserving centuries of monastic knowledge and remedies.
• Modern Boutique Area – Where tradition meets modern luxury — perfumes, skincare, and herbal remedies still crafted from ancient formulas.
• Expert guide specialized in Florence’s artistic and monastic heritage.
• Guided tour of all accessible areas of the Officina Profumo-Farmaceutica.
• Insight into the origins of medicinal herbs, alchemy, and monastic pharmacy.
• Stories connecting Dominican spirituality with Renaissance innovation.
• Perfume Tasting – Try a curated selection of the most iconic fragrances (additional fee).
• Private Group Experience – Ideal for small groups seeking an exclusive tour.
• Duration: 45 minutes - 1 hour (depending on group size and optional activities)
• Meeting Point: In front of the main entrance of the Santa Maria Novella Church
Discover the secrets of botanical alchemy in an extraordinary Florentine landmark.
